I believe in the
power of brands.
A strong brand is a powerful catalyst for long-term growth. And the biggest success stories come from brands that stand out and stand for something. Brands that people believe in, trust, desire and love.
As a brand owner you can’t leave that to chance – brand building needs discipline, it needs a framework that provides focus at every stage; from defining your brand strategy to the actions shaping every corner of your brand’s experience. Because every experience counts. From what you do, to what you say and how you show up.
Do you believe in the power of your brand?
Then I can help you get it right.
About me
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Curiosity
I am naturally curious. I observe how people live their lives and pay close attention to trends shaping our world. I like to dig deep into who you are and where you want to go. Sometimes your actual need is not what you first thought. That’s why I draw from diverse sources and disciplines. It allows me to reframe your business challenge in a bigger context, helping me to open new paths.
Are you curious to hear why I focus on brand strategy? Read my article in Dutch or in French.
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Creativity
I believe in shifting perspective to see what others might miss. By uncovering hidden truths about people and their lives, I am able to connect unexpected dots. This allows me to give your business challenge a creative trajectory that can be used as a lever for success. I like to go wide, explore and then make strong, simple choices, reframing your business problem to make it sticky. I help you create a story of what the future of your brand can look like.
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Consolidation
The essence of strategy is choosing what not to do. I help you make clear, informed choices about where to take your brand and how to get there. Together we’ll define what your brand stands for and how to make sure that’s what people will remember. It is my goal to find a sharp positioning that excites people. Dullness is a sin in brand strategy.
Good to know
I am fluent in Dutch, French and English, and comfortable working with a wide range of tools — from business platforms (Miro,CRM’s, Microsoft, Google, ..) to design environments (Figma, Adobe, ..).
Expertise
I am a brand strategist with a firm belief in the business impact of brand equity. I have a wide set of marketing skills and follow trends closely across many fields (consumers, lifestyle, technology, economy, society), with a specific interest in future forecasting, human behaviour and sustainability.
Experience
I bring a broad diversity of knowledge thanks to my 20+ years in advertising and design, both as a strategist and entrepreneur. I have helped brands across many industries— from start-ups to established companies — creating new brands and refreshing, repositioning or rebranding existing brands.
Interests
I am an avid traveller and true culture lover — passionate about art, literature, design, architecture and fashion. I enjoy drinking cappuccino’s while observing people and watching the world go by.
My ecosystem
Because a distinctive expression of your brand is key to achieve full impact, I can connect you with a trusted network of creative professionals — art directors, designers, video directors, producers and photographers — each with a distinct signature and an outstanding aesthetic eye.
Read my article on why design matters — in French or in Dutch.
Featured articles
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Een mascotte is goud waard
Een mascotte is geen gimmick. Het is een strategisch onderscheidend merk attribuut dat kan uitgroeien tot een goudmijn: beroemd, uniek en emotioneel krachtig. In een verzadigde markt kan dit net het verschil maken zodat uw merk niet alleen wordt gezien, maar ook onthouden en geliefd wordt.
Lees het artikel hier. -
Le design fait la différence
Le design n’est pas un accessoire de la stratégie. C’est l’un des leviers les plus puissants dont une marque dispose. Un design fort ne se contente pas d’embellir votre image : il rend votre marque mémorable, distinctive et facile à acheter.
Lire l’article ici. -
Hoe laat ik mijn merk groeien zonder mezelf te verliezen?
Groei is niet magisch. Het gaat om helderheid, consistentie en durf — en precies daar wordt merkstrategie je grootste troef.
Lees het artikel hier.
