I bring your vision alive
through operational excellence.
Hi! I am Katelijne Van Loo. I am a strategic and operational sparring partner for founders and CEO’s of SME’s and scale-ups.
I have the talent to translate your entrepreneurial vision into successful operational execution to lead change. My experience blends entrepreneurial instinct, brand & marketing strategy, operational excellence and a deep commitment to crafting strong culture for premium brands.
If you are looking to bring structure to chaos, then I can help.
Selected Projects
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Continents Insolites - Brand Strategy
Continents Insolites is a well-established name in premium travel for over 40 years. I helped refresh the brand to strengthen its position and support its expansion. Read more here.
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Knees to chin - Brand, Marketing, People
Knees to chin is a rising star in Belgium’s fast casual food scene. I helped clarify the brand’s strategy, shaped a structured marketing plan and supported the recruitment of a marketing executive. Read more here.
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Mekanika - Brand, Marketing, People
Mekanika is a fast-growing CNC machine company. I helped clarify the brand & marketing strategy and supported the structuring of the new marketing team. Read more here.
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Luxury Hospitality Project - Strategy
I enjoyed helping this team of ambitious entrepreneurs by doing the positioning work for their new high-end hospitality concept. Read more here.
Let’s Talk
From strategy to tactics, I can help you achieve clarity and how to execute it.