Knees to chin is a rising star in Belgium’s fast casual food scene, with 10 restaurants across major cities and with international ambitions. I helped clarify the brand strategy and shape a structured brand plan to support consistent growth and expansion. I worked in close collaboration with Bold Studio for the creation of strong distinctive brand assets and a cohesive brand book.

Read more about the power of Knees to chin’s strong brand assets in my article in French or in Dutch.