Continents Insolites is a well-established name in premium travel for over 40 years, a trusted brand with a loyal long-time Belgian client base. I helped refresh the brand to strengthen its position in its home market and support its expansion into the French market. I also provided tactical support to help the team find the right tone and set up a brand campaign to raise awareness. I collaborated with Bold Studio for the new brand identity and DoubleDouble for the brand video campaign.